Project: Confluent PT at Walmart Health locations
Date: 2020-2021
Deliverables: Logo, Signage, Posters, Business Cards, Wall Decal, TV Display, Postcards and more.
Project summary
While working with Confluent Health, I provided art direction for our new and exciting partnership with Walmart stores to create “Confluent Physical Therapy at Walmart Health with HPRC.” At it’s beginning, this was to be built at two Walmart locations in Georgia with plans to expand throughout the country.
Marketing Materials: My design team created various marketing materials with Confluent Health PT branding to inform the public of this new physical therapy resource for them - such as appointment cards, rack cards, flyers, posters and more. We also partnered with a digital vendor to have information shown on the TV display inside of each Walmart which would be controlled and updated from our Kentucky location as requested.
Wall Decal: A big challenge in this project was working within the constraints of our clinic locations that were inside of 2 Walmart stores located across the country from us. I had the opportunity to design wall decals for both of these locations that would wrap along the outer glass walls of the clinic; serving as both a privacy barrier and also a visual enticement to encourage people to learn more about this new physical therapy opportunity - now as easy as visiting your local Walmart!
