“Keeping Fans In the Game” Campaign
Client: “Keeping Fans In The Game” Campaign with Learfield Media
Date: 2021
Deliverables: Website, Email, Main Logo & Partnership Logos, Retargeting Banners, and various other marketing materials for print and digital
Project summary
While working at Confluent Health, they began a partnership with Learfield Media. This relationship started my team’s efforts to create marketing materials for this big project. As we developed the first campaign we also wanted to keep in mind a strong design strategy that could lay the foundation for how to both best promote this great opportunity and set a framework for advancing in the future with growing the audience.
2021 Campaign: Out first campaign in 2021 was themed “Keeping Fans In The Game.” Under the art direction of Confluent Health I created several sets of regretting banners in various sizes with different messaging to see what would work best, a main logo and partnership logos for each school, the initial website design, email blast design and various other print, digital, and direct mail marketing materials. Since this partnership was with 16+ physical therapy brands at the beginning, these designs had to be created so that they could easily be duplicated and modified to included their individual physical therapy partnership logos as needed and have the branding easily adjusted to incorporate each specific physical therapy’s brand colors to be consistent.
FansInTheGame.com
