Project: Porsche Dealerships digital marketing
Client: Porsche Dealerships across the USA
Date: 2018
Deliverables: Email design, Web Sliders, Retargeting Banners, and Direct Mail
Project summary
While working at Force Marketing, and under their art direction, I created several designs for print and digital marketing materials for Porsche dealerships across the USA - such as direct mail, email, web sliders and retargeting banners and more . These were used in several Porsche dealership locations to promote their different automotive marketing campaigns throughout the year.
For every new marketing campaign, our team of the Marketing Director, Account Executive and myself would communicate with each individual Porsche Dealership and OEM to create new collateral for their upcoming sale event or new dealership grand opening. At other times, the dealership might want to use existing collateral and thus needed our team to update certain pieces with fresh offers and new vehicle images. An added challenge to this particular OEM is that Porsche has especially strict brand standards that have to be met; meaning that although our creativity was a bit limited, we had to take extra care to make sure each of our marketing pieces were compliant with the OEM standards for approval and best performance. And of course with anything we created, we always wanted to make marketing deliverables that were pleasing to the individual dealerships and pieces that would help them reach their quarterly marketing goals.
