Project: “Autumn Savings” event campaign
Client: Force Marketing
Date: 2017
Deliverables: Logo and Theme design, Direct Mail, Point of Sale materials, Retargeting Banners, Web Banners, Email Design
Project summary
While working with Force Marketing, I often designed new themed sales event campaigns with which the Sales Department would use to pitch to dealership clients for upcoming monthly sales event.
This particular campaign was unique as it focused on "Autumn Savings" - ideal for a dealership that wants to create excitement in Autumn, but would stand out from a "Thanksgiving" or "Black Friday" sale. This layout (with ghosted out cars) is how the creative campaign was presented to the client. On occasion I would mock it up with a particular OEM and dealership information to give the client an even better idea of what their marketing materials would look like if they chose this campaign.
These campaign designs were often reused for years and adjusted for a variety of OEMs. Thus starting out with a strong design that could adapt to different vehicle types was essential to its long lasting success.
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Although this is becoming one of my older portfolio projects, I often reference it to clients as an example of how creative can be templated out but in a very heavily designed way. This templated method is a huge timesaver if a client finds they need similar creative that will only need minor adjustments.
